Strategy & Planning

A strategy is about clearly identifying problems, and then finding solutions that are put into a plan to direct the resources that solve it – in our case, with great marketing. A good strategy will identify the unique insights behind a product or service, and find ways to turn these into marketing advantages. At Intersect, we believe strongly that in-depth research underpins a sound strategy, and we offer considerable experience in this area for your business challenge.

Research

We can conduct almost any scale or level of research that your project or campaign requires. From short online surveys, staff workshops and focus groups, through to comprehensive qualitative and quantitative research, the Intersect team is well versed in managing it all.