New Choice Homes

Don't let money stop you - campaign


Understanding that affordability is one of the biggest barriers for young home buyers, we saw an opportunity to take a very direct but humorous approach to strike a chord with our target audience and provide cut through in a very competitive market.

Working with AT Creative we created a campaign running across social media, press, radio and outdoor. The campaign highlights a partnership between New Choice Homes and Nu-Age Lending Solutions to help potential buyers find the right loan to afford their perfect home, even if they have no deposit or savings.