Development and launch of new product ranges
Office Line approached Intersect to assist them with developing a new furniture range that would competitively reposition them in the education market.
Intersect worked closely with a furniture and colour specialist to research, audit and select products in consultation with Office Line. This included an audit of their current products with the aim to inject more contemporary products that would align with the brand.
A number of new product ranges were developed, along with various tools to communicate to the education market. This included:
- Photography of each product range
- Range of product brochures
- Case study library
- New website
- Communication strategy to launch the new product ranges to the existing database
- Integrated national advertising campaign including eDM’s, digital marketing, press and social media