Quintilian School

Solution

After a full assessment of Quintilian’s brand position and the schools marketing needs Intersect went on to:

  • Develop a brand which captured the attention of the school’s primary audiences and embodied the brand values, personality and values of Quintilian
  • Implementation of new branding across all collateral, signage and advertising
  • Create a strategic marketing plan in consultation with Council
  • Develop and implement an integrated advertising campaign. This included for the first time an outdoor campaign strategically located within the school’s primary catchment area, press ads campaign within local newspapers, launch and implementation of social media strategy on Facebook and Instagram, creation and launch of a new website and scripting, recording and editing of testimonial videos for promotional use across YouTube and the school website.

Outcome

A more cohesive colourful brand which is representative of the values and ethos of Quintilian.

Increase in web traffic by internal and external target audiences.

Successful development of a social media community where exposure and awareness of the school has grown exponentially within key target audiences.

Brand awareness and ultimately engagement for each term’s Open Day.