TPG Aged Care

Company rebrand for Perth aged care provider

Challenge

Due to unstable market conditions and changes to government legislation, TPG Aged Care saw a need to improve their brand image to ensure they stayed relevant and top of mind as a preferred aged care provider.

Solution

To help TPG Aged Care deal with competitive market conditions and the changing face of healthcare, we developed a new brand identity including logo set, colour palette and typography. The new look was rolled out across various stationery items, a new website and signage.

We also set up communication channels including Facebook and Mail Chimp, enabled them to effectively and professionally communicate with their customers and prospects.

Outcome

Following the rebrand TPG Aged Care saw a 23% business growth in FY17/18 and were successful in winning two Government tenders.

The rebrand has also given staff a positive new outlook on the future of the company.